Wavee: A Vibrant and Healthier Choice in Potato Chips

Creating a Lasting Impression with Illustrated Packaging

Wavee potato chips is a new brand that aims to address the growing demand for healthier snack options. With the rise of health-conscious consumers, the non-fried technology used in Wavee chips sets it apart from traditional fried chips. To emphasize this unique selling point, the packaging design plays a crucial role in creating a lasting impression.

The packaging design of Wavee potato chips is a visual feast. Various themes and colors are implemented to differentiate between flavors while maintaining a consistent brand identity. The use of bright, jazzy colors creates a sense of vibrancy and fun, appealing to consumers of all ages. The white blank frame on the package not only unifies the brand's identity but also makes it distinguishable from other similar products on the market.

Shawn Goh Chin Siang, the designer behind Wavee, explains the inspiration behind the illustrated packaging design: "We wanted to create a design that not only stands out but also reflects the fun, delicious, and healthy nature of our potato chips. By using illustrations and vibrant colors, we aim to create a strong, recognizable brand image that resonates with our target audience."

Realized using a registered matte material, the Wavee potato chips packaging is not only visually appealing but also practical and durable. The dimensions of the bag, measuring 175mm x 245mm, provide ample space for the chips while maintaining a compact and convenient size for consumers.

Wavee potato chips have made a significant impact in the food market since their launch in June 2018. Available in more than 30 countries, including China, Indonesia, Thailand, and Australia, Wavee has successfully captured the attention of consumers worldwide.

Shawn Goh Chin Siang worked alongside a talented team to bring Wavee to life. With an art director, copywriter, and photographer, the collaborative effort ensured that every aspect of the design, from the packaging to the marketing materials, aligned with the brand's vision.

Wavee's illustrated packaging design not only showcases the creativity and innovation of Shawn Goh Chin Siang but also highlights the brand's commitment to providing a healthier choice in the potato chips market. By combining vibrant visuals, a non-fried technology, and a strong brand identity, Wavee has successfully carved a niche for itself in the industry.

In recognition of its outstanding design, Wavee was awarded the Bronze A' Design Award in 2019. This prestigious award is bestowed upon designs that exhibit strong technical and creative skills, contributing to quality of life improvements. Wavee's packaging design exemplifies the best practices in art, science, design, and technology, making it a true winner in the packaging design category.

Wavee potato chips, with its vibrant and health-conscious packaging design, is not just a snack but a lifestyle choice. It stands as a testament to the power of innovative design in capturing consumer attention and creating a strong brand presence in a competitive market.